Elevate Your Business with these Real Estate Marketing Tips
|
Professional Website
Building your website ensures that people can find you and makes you look professional. You will also want to include your website on your other marketing materials, including your business cards. Additionally, if you plan to start a website, keep in mind aesthetics and functionality–make sure you add your mailing address, email address, phone number, quality content, and photos. Ultimately, your website needs to be professional, responsive, and easy to use.
Hire a Real Estate Photographer
When working in Real Estate, having high-quality photos is essential. Most of the time, property purchases begin online. If you do not have excellent photos, you risk losing a lot of leads for your property. Many real estate professionals try to cut costs by taking their own photographs, usually using their smartphones. In our experience, it is 100% worth it to hire a professional real
estate photographer to shoot your properties. Great photos will bring in more leads and ultimately help sell houses faster.
Create Video Walkthroughs
Creating valuable content on every social media platform is one of the top things you can start implementing in order to boost your real estate performance. Having consistent video content, in particular, will be a game-changer in your business. A relatively easy way to do this is to start creating property walkthrough videos. By doing this, you are giving potential buyers a more in-depth perspective of the property. One way to take these videos to the next level is to hire someone to do drone photography and videography of your property.
Collect and Display Testimonials
Finally, let your work speak for itself with client testimonials. This is an excellent resource for new people who might be interested in doing business with you and will help enhance your credibility and build trust with new clients. Make sure your clients leave you reviews on Google and Facebook, and if possible, have them record a short video testimonial that you can display on your website.
By implementing these marketing practices, you will boost your career even in this tough real estate market.
Written by Liliana Álvarez
VP of Marketing